The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
0,0 Barriers
Agency: LePub Brazil / São Paulo + iProspect (Red Star) / São Paulo + Lema / São Paulo + Be 180 / São Paulo
Client: Heineken Category: Experiential & Installations / Experiential & Immersive
Extra Seats
Agency: Marcel / Paris + Goray / Paris + Betclic / Paris + Prodigious / Paris
Client: Betclic Category: Experiential & Installations / Experiential & Immersive
TableToGo
Agency: Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client: McDonald's Italy Category: Experiential & Installations / Experiential & Immersive
Aid Aisle
Agency: Dentsu Creative Aotearoa / Auckland + FreshChoice / Auckland + Riot Design / Auckland
Client: FreshChoice Category: Experiential & Installations / Brand Installations
Award:
2024 Out of Home Bronze Pencil
Agency:
LePub Brazil / São Paulo + iProspect (Red Star) / São Paulo + Lema / São Paulo + Be 180 / São Paulo
Client:
Heineken
Title:
0,0 Barriers
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS24_OH034B
Award:
2024 Out of Home Bronze Pencil
Agency:
Marcel / Paris + Goray / Paris + Betclic / Paris + Prodigious / Paris
Client:
Betclic
Title:
Extra Seats
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS24_OH035B
Award:
2024 Out of Home Bronze Pencil
Agency:
Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client:
McDonald's Italy
Title:
TableToGo
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS24_OH036B